Hyundai Kona- All Electric SUV Launched In India To A Positive Response
The South Korean automotive giant Hyundai launched their electric SUV Kona in India on July 9 for a starting price of Rs 25.30 lakh. The launch was an anticipated one as Hyundai being the third car-maker in India to launch an electric car after Mahindra and Tata. With e-drive catching on in India too, automotive companies are trying to hop on the bandwagon as early as possible.
Within 10 days of Hyundai introducing Kona, the company received 120 confirmed bookings for the electric SUV. Hyundai also received 10,000 test drive request for Kona. Currently, Kona is available in 15 dealerships across 11 cities in India. Kona comes with a permanent-magnet synchronous electric motor. The motor delivers 136 PS power and 395 Nm of peak torque and is available with a shift-by-wire automatic transmission. A 39.2 kWh lithium-ion polymer battery with liquid-cooling technology powers the electric motor. The car comes with 4 driving modes, namely- Eco+, Eco, Comfort and Sport and according to reports, is capable of doing 0-100 kmph in just 9.7 seconds. With paddle shifters provided for adjustable regenerative braking, the car does well in collecting the lost energy through braking. The vehicle’s ARAI-certification states the range to be 452 km per full charge.
“We have received an electrifying response to India’s First Long-Rang Green SUV – Kona electric with 120 confirmed bookings in just 10 days of its launch expressing the Indian customer’s acceptance to high-end future technologies offered by Hyundai. The digital enquires and footfall at our dealerships have increased as the customers are excited to experience electric cars. The change of perception and adaptability is clearly visible as there are huge interest and request for test drives,” said Hyundai Motor India National Sales Head Vikas Jain.
Jain further said, “Kona electric is a proven and award-winning global electric SUV creating new benchmarks in clean mobility since its global launch in April 2018. Our overall goal is to offer an SUV with long-range and high performance with fun to drive quotient to our Indian customers.”
Kona is available internationally in Canada, USA, Europe, Russia, Korea and Australia with 15,000 customers worldwide.
Talking about the features of the car, Kona comes with a unique front grille at the front in intaglio pattern and an integrated charging port. Kona has a bi-function LED headlamps with LED DRLs. Moving towards the rear, you will see LED tail lamps and skid plate. The car also gets 17-inch alloy wheels, roof rails and rear spoiler. Step inside the cabin of Kona and you’ll be treated with leather seats, multi-function steering wheel, fully digital instrument cluster and 17.77 cm floating touchscreen and infotainment with Android Auto and Apple CarPlay compatibility.
The electric vehicles and their sales in India have been a topic of boring discussion in India. The market is extremely small and siding towards loss than profit. Electric vehicles in India are priced really high due to taxes and the unavailability of proper charging infrastructure also dampens sales rate. On top of that, the time taken to fully charge the car and the dilemma of running out of charge, these factors will count in heavily in a buyer’s mind.
But the times are changing; the Indian government itself is pushing towards electric vehicles and aiming to cut down on taxes levied on these cars so that the prices can be brought down. This will make it easier on the buyer’s pockets. And along with that, charging infrastructure would need to be set-up quickly as more and more buyers get interested in buy e-vehicles.
Apart from Hyundai Kona only Tata and Mahindra have e-vehicles on sale in the Indian market. While Tata has the Tigor EV, Mahindra has eVerito and e20 plus. There are automakers who are aiming to introduce their e-vehicles in market. Audi is planning to introduce the e-tron, MG will bring the EZS and Tata will introduce their 2nd car in e-vehicle line-up called the Altroz EV. Stay tuned for more befazool updates.